Atlas x GCP
Atlas is proud to be a Google Cloud Partner and available exclusively via Google Cloud Marketplace
Atlas is an agentic 3D-content creation platform designed for professional game studios, enabling them to generate game-ready assets, environments, tools, and workflows. It focuses on production-scale workflows rather than one-off asset generation, acting as a creative assistant through its multi-agent AI system. Developers can co-create with intelligent AI agents using natural language prompts, ensuring the output is tailored to their specific technical and aesthetic goals. Atlas integrates with industry-standard pipelines like Unreal Engine, Unity, and Houdini, and embraces the idea that we are entering a new era of AI-native game development.
The Opportunity - A New Era of AI-Native Game Development
The games industry is on a powerful ride, surging forward with innovation and a sharp focus on the player experience. For years, the industry’s evolution was defined by familiar IPs getting better graphics and gameplay. We believe we’re on the cusp of something far more radical — a shift on the scale of the transition from cartridges to CD-ROMs, or 2D to 3D graphics. This new era is defined by the rise of "living games," a new form of dynamic, ever-evolving experiences powered by AI that captivate players for years.
With the global market for games surpassing $180 billion in 2024, this fundamental shift in how games are developed, played, and experienced creates an entirely new opportunity for the industry.
The Problem
The process of game asset creation fundamentally hasn't changed in 20 years.
concept art creation → modeling → UV mapping → texturing → optimization → export
This painful path requires specialized talent, takes days, and unsustainably expensive in an era where players demand larger maps, higher fidelity assets, and more immersive experiences. The Result:
Unsustainable costs
Production bottlenecks / delays
Talent scarcity
Zero scalability / flexibility
The Solution - Atlas AI Studio x GCP
Atlas has developed an end-to-end AI platform that allows studios to create specific workflows that deliver on idea to game-ready 3D asset in minutes - through an interface artists actually want to use (non-destructive and integrated into existing pipelines).
The fact that the Atlas platform is exclusively available via GCP brings several important advantages:
Customer can optimize cloud spend by applying existing commits toward Atlas
Faster procurement with pre-negotiated terms, no new vendor paperwork, and enterprise grade security & IP protections
Unified billing - single invoice through Google Cloud.
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