# Atlas x GCP Atlas is an agentic 3D-content creation platform designed for professional game studios, enabling them to generate game-ready assets, environments, tools, and workflows. It focuses on production-scale workflows rather than one-off asset generation, acting as a creative assistant through its multi-agent AI system. Developers can co-create with intelligent AI agents using natural language prompts, ensuring the output is tailored to their specific technical and aesthetic goals. Atlas integrates with industry-standard pipelines like Unreal Engine, Unity, and Houdini, and embraces the idea that we are entering a new era of AI-native game development. **The Opportunity - A New Era of AI-Native Game Development** The games industry is on a powerful ride, surging forward with innovation and a sharp focus on the player experience. For years, the industry’s evolution was defined by familiar IPs getting better graphics and gameplay. We believe we’re on the cusp of something far more radical — a shift on the scale of the transition from cartridges to CD-ROMs, or 2D to 3D graphics. This new era is defined by the rise of "living games," a new form of dynamic, ever-evolving experiences powered by AI that captivate players for years. With the global market for games surpassing $180 billion in 2024, this fundamental shift in how games are developed, played, and experienced creates an entirely new opportunity for the industry. **The Problem** The process of game asset creation fundamentally hasn't changed in 20 years. > concept art creation → modeling → UV mapping → texturing → optimization → export This painful path requires specialized talent, takes days, and unsustainably expensive in an era where players demand larger maps, higher fidelity assets, and more immersive experiences.\ \ The Result: * Unsustainable costs * Production bottlenecks / delays * Talent scarcity * Zero scalability / flexibility **The Solution - Atlas AI Studio x GCP** Atlas has developed an end-to-end AI platform that allows studios to create specific workflows that deliver on idea to game-ready 3D asset in minutes - through an interface artists actually want to use (non-destructive and integrated into existing pipelines). The fact that the Atlas platform is **exclusively** available via GCP brings several important advantages: 1. Customer can optimize cloud spend by applying existing commits toward Atlas 2. Faster procurement with pre-negotiated terms, no new vendor paperwork, and enterprise grade security & IP protections 3. Unified billing - single invoice through Google Cloud. ## When the GCP Marketplace path makes sense For most studios already operating on Google Cloud, the Marketplace path is the fastest way to onboard Atlas: * **Existing GCP customers.** If your studio already has a GCP commit or an enterprise agreement, applying Atlas to that commit is the lowest-friction onboarding. No new vendor relationship, no fresh procurement cycle. * **Studios with strict procurement requirements.** AAA studios often have months-long vendor onboarding processes. The GCP Marketplace bypasses most of this because Google has pre-negotiated terms covering security, IP, and contract structure. * **Studios standardizing on cloud-native tooling.** Atlas runs on GCP-native infrastructure. For studios already operating cloud-native production pipelines on Google Cloud, Atlas fits the existing operational pattern rather than introducing new surface area. * **Cross-studio organizations.** A single GCP Marketplace contract can cover multiple studios within a parent organization, simplifying procurement at the parent level rather than studio-by-studio. ## What integration with GCP means in practice Atlas's exclusive GCP availability is more than a procurement convenience. It has direct operational implications: * **GCP-native infrastructure.** Atlas runs on Google Cloud infrastructure, which means scaling and operational characteristics line up with the rest of your GCP-native workloads. * **Marketplace billing reconciliation.** Atlas usage appears alongside the rest of your cloud spend on a single Google Cloud invoice. Finance teams reconcile one invoice rather than two. * **Co-marketing opportunities with Google Cloud.** Atlas customers are eligible for joint case studies and visibility under the Google Cloud gaming program. Atlas is already featured in the Google Cloud "A New Era of Gaming" coverage. * **Enterprise security and IP protection.** The Marketplace listing includes the enterprise-grade security and IP protections that come with the standard Google Cloud contract structure, which most studio legal teams already accept. ## Related pages * [Getting Started](/atlas-ai-studio-overview/getting-started.md) — orientation to the Atlas platform itself * [3D & Gaming Focus](/atlas-ai-studio-overview/3d-and-gaming-focus.md) — what Atlas does differently for the 3D-and-gaming context * [Atlas AI Agent](/atlas-ai-studio-overview/atlas-ai-studio-overview.md) — the multi-agent assistant that drives workflow construction * [Testimonials](/atlas-ai-studio-overview/testimonials.md) — feedback from studios shipping with Atlas * [API Nodes](/atlas-ai-studio-overview/node-index/api-nodes.md) — exporting workflows as production APIs for engine integration ## Frequently asked questions **Is Atlas only available on Google Cloud?** Yes. Atlas is exclusively available via Google Cloud Marketplace. The platform is built on GCP infrastructure and the deployment model is not portable to AWS or Azure. **Can I use my existing GCP commit toward Atlas?** Yes. This is one of the primary advantages of the Marketplace listing. Atlas usage applies against existing GCP commits and enterprise agreements, which means Atlas spend can come out of capacity you've already committed to Google Cloud. **How does procurement work for AAA studios with long vendor approval cycles?** The GCP Marketplace path is typically the fastest. Studios already approved to purchase via Google Cloud do not need to onboard Atlas as a separate vendor. The pre-negotiated terms include enterprise-grade security, IP protection, and contract structure that most legal and IT teams accept without further review. **Does the GCP integration affect Atlas's API output or workflows?** No. The workflows, the node-based editor, the AI Agent, and the API export all behave identically regardless of how you procured Atlas. The GCP path is about procurement and billing, not about platform capability. Workflows exported as APIs work with Unity, Unreal, Blender, and custom backends running on any cloud or on-premises. **Is there a public case study on the Atlas-and-GCP partnership?** Atlas is featured in Google Cloud's "A New Era of Gaming" blog. The published coverage is a useful starting reference for procurement conversations with finance and IT teams. **What about studios not currently on Google Cloud?** Studios new to Google Cloud can adopt Atlas through standard Marketplace onboarding. The GCP customer success team typically supports new-customer onboarding, including the architecture and security review process. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.atlas.design/atlas-ai-studio-overview/atlas-x-gcp.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.